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  Barbara Signs on with ...
Gillette		  
Barbara Terry is a female car expert. Gillette Triple Protection Deodorant Pit Crew Classic

 In April 2007 Barbara Terry signs on with Gillette as the auto expert and host for the new Gillette "Triple Protection" Deodorant Pit Crew Classic Campaign.

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 The Pit Crew Classic is a racing themed promotion where 14 guys from around the country compete in 3 pit crew tasks. The guy who completes the tasks in the fastest cumulative time wins the grand prize. The grand prize will also be awarded to a random winner of an online sweepstakes. For more info, click here to visit the Gillette "Triple Protection" Deodorant Pit Crew Classic web site.

The campaign will run during professional auto racing events on ESPN2 and TNT from Saturday, June 9, 2007 through Saturday, July 7, 2007. The online campaign extension (www.pitcrewclassic.com) will run exclusively from May 21, 2007 through July 10, 2007.

Barbara will serve as auto expert and host of the 85 30-second spots. She will be working with a professional pit crew team and will have 3 main duties:
  • to educate the guys and the viewing audience about the right way to perform the task (jack a car, fill a gas tank, and remove lug nuts from a tire)
  • to moderate the competition and deliver scripted lines opening and closing the spot
  • to communicate play by play commentary on the guys' performance as they compete.


 
[ Click here for video clips from the Competition]
Barbara Terry is a female car expert. Gillette Triple Protection Deodorant Pit Crew Classic
 
 

 

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